DIABETES ACTION MONTH
CLIENT: INTEGRAL MARKETING SERVICES FOR DIABETES NEW ZEALAND
PROJECT: BRAND IDENTITY, SUB BRANDS, POSTERS AND FLYERS, BROCHURES, VEHICLE GRAPHICS, PROMOTIONAL MATERIAL
The inaugural Diabetes Action Month launched in November 2015. Diabetes is an epidemic in New Zealand with 1 in 4 Kiwis estimated to have prediabetes. Diabetes NZ took their Mobile Awareness Service Van on a roadshow around the country helping people know their risk of diabetes and promote good nutrition and an active lifestyle. As part of my work with Integral Marketing working with DNZ’s existing branding and website, I developed the Action Month logo, along with the supporting Join the Move-Meant and Move-Meant Day logos. Additional communication material was produced to support the roadshow, create strong brand awareness for the organisation, and promote Move-Meant Day on 28 November. The following year saw a new campaign focus with membership in mind, and the development of an extensive “Toolkit” for members.
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