Is a logo a brand?

Is a logo a brand?

It’s so important to do a bit of homework before embarking on a new branding project, a logo update, or a website refresh.  Maybe you’re still in the “thinking” phase, planning your new business or a new product line.  Or, maybe you’ve...
Little cards that work hard

Little cards that work hard

I’ve done a bit of work with business cards recently and it got me thinking about just how important they are to a business of any size.  That little card works really hard to represent you and your business when you aren’t there – are yours doing their job? We...
Quiz Night

Quiz Night

Fundraiser Another fun project for our local school – a Quiz Night Fundraiser.  Ads and posters for promoting the event, tickets and signage for the night – a range of material came together for what was a really successful...
Youth Buzz

Youth Buzz

As part of my contract work with Integral Marketing I took over the layout of DYA (Diabetes Youth Auckland) magazine “Youth Buzz” this year, and really enjoyed pulling the first issue together.  It has a vibrant colour palette, and I wanted to refresh...
Nature’s Identity Skincare branding project

Nature’s Identity Skincare branding project

Recently I helped launch a new skincare brand – a NZ made, natural product boasting no synthetics or chemicals, made in small batches with premium ingredients. The brief included development of a logo, product labelling, product brochure and a website/online...
Community Night Market

Community Night Market

Another project for Waitakere Primary School – developing the look for the inaugural Community Night Market.  Opting for a clean flat look that could be adapted for all kinds of communication, as signage and social media were our main vehicles for promotion...

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