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Is a logo a brand?

Is a logo a brand?  Not entirely.  A brand is an experience, the whole customer journey.  While your logo represents your business visually – there’s so much more than that. 

best 9 | 2016

I spend more time browsing than posting on Instagram - but when I do it's a mainly life outside the office, with a few bits of project work thrown in... here's my #bestnine2016 You can get your best nine here:

Quiz Night

Fundraiser Another fun project for our local school - a Quiz Night Fundraiser.  Ads and posters for promoting the event, tickets and signage for the night - a range of material came together for what was a really successful evening.

Gibbs Farm

Epic sculptures in an equally epic landscape For years we would drive past a farm on the Kaipara Coast Highway and spot unusual shapes on the landscape and wonder what was going on behind that hedge.  It was only in the last few years that I found out that the 1,000...

Youth Buzz

As part of my contract work with Integral Marketing I took over the layout of DYA (Diabetes Youth Auckland) magazine "Youth Buzz" this year, and really enjoyed pulling the first issue together.  It has a vibrant colour palette, and I wanted to refresh it's look a...


I decided to revisit my Flickr feed recently, which has been neglected for a few years now, mainly due to the dominance of Facebook in my online life. Flickr is another place to get lost in lots of visual goodness, back up your images, and share with friends/family....

Time worn treasures

Appreciating the beauty in things old and worn with time. Photographed these family treasures recently, displayed in the corner of a barn.  You can view them all here.

Nature’s Identity Skincare branding project

Recently I helped launch a new skincare brand - a NZ made, natural product boasting no synthetics or chemicals, made in small batches with premium ingredients. The brief included development of a logo, product labelling, product brochure and a website/online store. ...

Community Night Market

Another project for Waitakere Primary School - developing the look for the inaugural Community Night Market.  Opting for a clean flat look that could be adapted for all kinds of communication, as signage and social media were our main vehicles for promotion beyond the...

Podcasts for creative small business owners

Recently I discovered a fantastic podcast series for creative small business owners.  The series, created by photographer Kate Robinson via her Planted With Light website, features a number of well known creative New Zealanders including designers, photographers,...

Go Healthy Acupuncture website

I've just finished putting the GO Healthy Acupuncture website together - if you are looking for an ACC registered acupuncture and aromatherapy practitioner out west, you might like to give Lucy a call. Lucy had tried to set up a website via Vistaprint, but was having...

History in the making?

Shortly we are going to have a referendum to potentially change our New Zealand flag.  Many people have been involved in the process of coming up with four flags for us to consider via a thoroughly democratic process. With several million individual opinions, there...

5 days in Melbourne

I've just had five great days in Melbourne with a few friends.  We've seen a lot of great art, architecture, and crazy amounts of retail.  I've never seen so many cafés and restaurants either!  Certainly consumed some great food there - best meal would have to be at...

Mid-Winter Christmas

I like to give-back and add some value where I can.  Following the Waitakere on a Plate cook book project, I continue to do some promo work for the Waitakere Primary School PTA.   Recently I did some posters and promo for their Mid-Winter Christmas Party - a lot of...

Vintage wedding stationery 1965

Beautiful vintage wedding stationery from my parent's wedding in 1965. It all came out for a viewing in honour of their 50th anniversary recently.  Love the embossing, and those sweet illustrations, the colours are still so vibrant. The images below are shipping...

About Lesley

I’m a graphic designer based in the beautiful west of Auckland. I provide freelance, contract and white label design services.


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