blog // views from the studio
Why you should create your own “link in bio” link page
Do you use instagram for business? Do you use the link in your bio to drive people over to your website or blog? Been tempted to use Linktree, Milkshake, or other third-party link providers? Here’s why you should create a link page using your own website.
About Lesley
Here’s a little bit more about me, and what led me to working as a freelance designer and why I love what I do! I’m lucky to have such a broad base behind me so I can work with clients across a range of business, both large and small. Working as a freelancer means I have low overheads and can offer a tailored service and fast turnaround.
Wolfe Interior Design branding project
Wolfe Interior Design is a Mangawhai based interior design studio specialising in delivering bespoke designs for residential and commercial projects. Previously known as Munro + Co, founder and lead designer Kim Munro was taking her business in a new direction –...
10 reasons to bring a freelancer into your team
The Covid-19 pandemic has been a challenging time. With some businesses facing changes to the way they work, and the staff they have, it’s time to consider the impact a freelancer can have.
Wedding stationery – then and now
I’ve always loved designing wedding stationery – seeing a comprehensive suite of stationery come together, picking card and paper stock, ribbon, envelopes and seals. How times have changed though! I have been looking back fondly at suites I produced a decade ago – and what I’ve produced more recently.
Is a logo a brand?
Is a logo a brand? The short answer is no. So, what’s the difference? Lets look at all the things that make a brand.
Why you need business cards
Business cards are so important! That little card works really hard to represent you and your business when you aren’t there – are yours doing their job?
Time Out: Gibbs Farm
Epic sculptures in an equally epic landscape For years we would drive past a farm on the Kaipara Coast Highway and spot unusual shapes on the landscape and wonder what was going on behind that hedge. It was only in the last few years that I found out that the 1,000...
Newsletters and magazines – digital or print?
You’ve got some great content, regular news and products to share with your customers or staff. You’ve got an email newsletter – but you’re thinking about levelling up to a professionally designed version. Should you print it, or keep it digital? If you don’t want to print it, what some ways to share it?
A New Zealand natural skincare brand
Nature’s Identity is a a New Zealand natural skincare brand. Boasting no synthetics or chemicals, the products are made in small batches with premium ingredients. This lovely project involved developing a logo and full range of labels and collateral, finishing with a website and online store.
Podcasts for creative small business owners
Featured image @michsole // Unsplash Recently I discovered a fantastic podcast series for creative small business owners. The series, created by photographer Kate Robinson via her Planted With Light website, features a number of well known creative New Zealanders...
A simple self-managed website for an acupuncture therapist
As an independent acupuncture therapist, it was important for Lucy to have an online presence. Her goals were to create awareness for her practice, generate bookings/leads, and educate about the benefits of acupuncture. She needed a simple, easy to use, self-managed website, but didn’t have time to wrangle an online site builder herself.
History in the making?
Shortly we are going to have a referendum to potentially change our New Zealand flag. Many people have been involved in the process of coming up with four flags for us to consider via a thoroughly democratic process. With several million individual opinions, there...
Time Out: 5 days in Melbourne
I've just had five great days in Melbourne with a few friends. We've seen a lot of great art, architecture, and crazy amounts of retail. I've never seen so many cafés and restaurants either! Certainly consumed some great food there - best meal would have to be at...
Vintage wedding stationery 1965
Beautiful vintage wedding stationery from my parent's wedding in 1965. It all came out for a viewing in honour of their 50th anniversary recently. Love the embossing, and those sweet illustrations, the colours are still so vibrant. The images below are shipping...
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© 2023 - Lesley Webb // City View Studio // All rights reserved